Just-in-time is about creating the right kind of marketing inventory at the right time to reach in-market consumers with less waste. Adding the as-a-Service component means that companies can tap immediately into marketing capabilities, enabling the marketing organization to focus on the objective, not the execution.

 

JIT marketing is more sensitive to where demand is and, on top of that, when quick action is needed. By contracting marketing as-a-Service, a company can quickly react to an idea and an identified need, and work with the as-a-Service provider to create the campaign and content, and then create the plan to execute it. That combination enables the company to react and mobilize faster, which helps the organization become more agile and better able to keep up with fast-moving consumers.