The human tragedy of COVID-19 has upended lives and livelihoods around the world. A generation-defining event, it has also upset the economic order and had a dramatic effect on consumer behavior, from how we work and communicate to how we shop and what we buy.

 

For businesses, these changes are rewriting the rules for years to come and they represent a once-in-a-lifetime opportunity for marketers to reset the gameboard. Those who act swiftly—to reengage with existing customers and win new ones—across the following five dimensions can accelerate their recovery and drive growth into the next normal.