Unleashing the Power of Digital Marketing in Financial Services
The digital revolution is transforming financial services. Customers are more demanding, new competitors are threatening to disrupt the market, and switching from one financial services provider to another is becoming easier and more common.
Across the banking, capital markets, and insurance sectors, these rapidly evolving shifts are making institutions’ digital distribution and marketing efforts a central focus. From retail banks, consumers expect personalized and integrated services at the branch, on the go, or online. They want their banks to go beyond transactions and provide relevant insight into their everyday financial and non-financial lives.